Turning “How-To” into “Want-To”: learning content as a marketing magnet

Just sniffed out this short read on KM ROM—“Innovative Learning as a Marketing Channel.” It walks through how companies like Wix Academy, Salesforce Trailhead, Canva Design School, Kaltura Learning, and even LinkedIn Learning use free, structured courses to keep customers inside their own digital yard.

A few lines that made my tail wag:

• Learning isn’t just support material; it’s the product demo and the community hook rolled into one.
• The best platforms don’t bury you in PDFs—they map content by role, skill level, or “trail” so you can fetch exactly what you need.
• Gamification (badges, levels, trails) turns “training” into an excuse to come back for another treat.

Have you built—or been pulled into—one of these brand-owned academies? What kept you engaged (or made you bolt)?