After finishing one of my previous blogs on user engagement with customer facing staff, I couldn't help but reflect on how brilliant the brain of a call centre agent is. When a call comes into a contact centre and is received by a top-performing call centre agent, amazing things happen in the agent's brain.

The Real AI (Agent Intelligence) 

Before the customer comes through on the phone, agents analyse what the customer might need based on the context of what is shown on the screen. As the customer starts talking, the agent deciphers which systems to use and knows how to answer the customer's question best without navigating the knowledge base. They get to the answer far better than any AI system would (at this moment, March 2023), and the customer is delighted.

Even when they don't have the answer, they know exactly where to look and what to do to get the information they need.

They end the call, and 10 seconds later, they do it again and again for 50+ calls in a day.

How does the agent do this? I'm full of admiration for customer-facing frontline staff.

Why should KM Professionals care?

"I've created content with the legal and compliance teams and agents just need to follow it. I know best!!" No No No hypothetical KM professional, that won't do.

I've always been a firm believer that KM professionals should be engaging with the frontline staff constantly. In customer service, agents are the ultimate "Customer" of Knowledge Management, and as such, Knowledge professionals should be asking how they can continuously offer more value from a KM perspective.

Agents' brains contain brilliant information; if KM professionals can utilise it correctly, everyone benefits.

• The gap between the worst and best-performing agents will reduce.
• Agents are happy to get the proper knowledge at the speed of conversation.
• New starters are not overwhelmed by jargon and can be more productive sooner.
• Tenured agents feel valued and offer more to the business than just answering calls.
• Customers get excellent service more consistently.
• Leadership teams achieve their intended benefits. 
• Knowledge Professionals get direct access to users' brains, so they don't need to guess what will work.
• Agent feedback could benefit customers across all customer channels.

What are the practical ways of doing this? 

Well, this is documented one of my previous blogs 17 Ways to Engage Customer-Facing Staff in Knowledge Management. But to summarise:-

• Involve users when kicking off a KM initiative
• Pilot with users
• Let them name the new tool
• Launch party with users
• Give out branded items to celebrate.
• Get users to help write content.
• Involve Rogue agents.
• Use secondments.
• Observe frontline staff in action.
• KM staff could take calls or chats.
• Ensure a robust feedback process.
• Set KM sharing objectives.
• Make Knowledge Management fun.
• Regular Roundtable sessions with users.
• Create a community of frontline users for KM.
• Knowledge Champions.
• Locate KM workers with the frontline.

Agents are brilliant and when Knowledge Management professionals show agents they are valued, great things happen!

So you've successfully launched a new Knowledge Management initiative; however, several years later, it is deemed a failure!
What happened?

Here are my top 6 reasons Knowledge Management initiatives fail,
the underlying causes, and the best way to mitigate them.

1 - Lack of Senior Management Engagement

Sometimes KM is treated as a one-off launch, with lots of excitement initially; however, BAU lacks focus. Therefore, you must actively engage Senior Managers in KM and show its benefits to the business on an ongoing basis. It's crucial that if organisational restructuring or role changes occur and new Senior stakeholders arrive on the scene, they see the constant value of KM. Without Senior Leadership support, funding and resources for Knowledge Management are likely to reduce.

2 - Content Quality

If the quality of content that customers and frontline staff access is poor, end-user engagement will suffer. 

Quality issues typically occur when you don't have enough people with the right skills to manage the content lifecycle. Quality drops when content authors are under pressure to deliver content quickly. Quality also drops if the frontline is not actively engaged through continuous feedback, so keeping an ongoing dialogue with the frontline and customers is essential. 

Poor content quality will impact: Findability, Readability, Accuracy and the Reliability of the Knowledge Management solution. Trust will erode with the end users.

3 - Lack of Frontline Staff and Customer Engagement

As well as content quality, if there are no ongoing adoption and engagement activities with the frontline and customers, then Knowledge Management will not meet the user's needs on an ongoing basis.

Users will stop relying on it and find other means to get what they need, for example, asking a colleague or team manager or putting their notes on the desktop—leading to inconsistent experiences, upset customers, increases in complaints, escalations and quality issues. Frontline staff will lose faith in knowledge management, which could cause a high attrition rate. 

4 - Lack of responsibility / accountability for Knowledge Management

This could be caused by a lack of clarity on roles and responsibilities. For Knowledge Management to remain successful in BAU, it needs:-

Ongoing Knowledge Management vision. 
Ongoing Governance, with roles, responsibilities and accountability for Knowledge      management, clearly defined. 
Knowledge management practices embedded into everyday processes. 

5 - Technology Issues

These can come in several forms: -

Knowledge Management is delivered as a Technology solution rather than a Business or Cultural solution.
The KM solution is over-customised or integrated into other systems without      consideration of the technical debt or the end-user experience.
The gap in expectations between technical teams and business users. 
Lack of ongoing technology roadmap for continuous improvement and innovation.
Technology outages, slowness, and features needing to be fixed.
Finger-pointing and apportioning blame between different technical teams or vendors rather than working together and collaborating.
Technology teams driving KM can lose focus on the end user. Instead, KM should be business-led with support from Tech.

6 - Lack of Obvious Value to the Business

Without a clear vision and a clear way of measuring and delivering value, people will not be aware of the ongoing benefits of Knowledge management and its progress. Negative perception (rightly or wrongly apportioned) is a killer concerning knowledge management and is challenging to change further down the line.

How to stop this from happening? 

The Knowledge Management Team and Knowledge Manager roles are vital in managing the above. They should consistently show the value Knowledge Management brings, working with end users and Senior Leadership to keep them engaged. Ensuring the Tech, processes, culture, governance metrics, and content quality are all in place and continuously improving for the business in line with the broader Knowledge Management vision.

These guys are the gatekeepers for excellent Knowledge management. 

One of the biggest challenges in Knowledge Management for customer service is to keep frontline staff engaged and using KM. Below are my top tips for continuously driving forward user engagement and adoption.

Implementing Knowledge Management

1 - Involve Users From Day 1 - When kicking off a Knowledge Management Implementation, involve agents in the discovery sessions. Including frontline users with different tenures is crucial to get a well-rounded view. Understand their needs and most significant pain points. Test content with them before launch and get their feedback on what works and what doesn't. Make sure whatever you deliver addresses the pain points. Make sure you thank the agents for their help.

2 - Pilot – This is a great way to test any new Knowledge Management solution with end users. Make sure they understand the value they offer, and their feedback will determine the future success of the knowledge management initiative. Reward and recognise agents on the pilot.

3 - Naming - Let frontline users name the new knowledge management tool. Ask agents for name ideas, and then get them to vote for the best option. Make knowledge management a system created by frontline users for frontline users.

4 - Launch - When launching Knowledge Management to the frontline estate, make it a BIG DEAL. Have a communication campaign beforehand to get frontline users excited. Have a launch party with celebrations and cakes. Have roadshows showcasing the benefits and functionality and how it addresses the problems of the existing frontline experience.

5 - Bits and Pieces - Offer branded gifts. For example, in the past, we have had branded Pens, Notepads, Calendars, Cakes, Badges, Fidget spinners, Magnets, Fans, Styluses, Battery chargers, Lanyards, Card holders, Cups, Mugs, Rubik's cubes, Stress balls, Stickers and many more. Do what the best cultural fit for your frontline population is.

Keep Engagement in BAU

6 - Content Writing - When analysing, and rewriting content, get frontline users involved in the rewrite sessions. In my experience, frontline staff are open and honest and will tell you what works and what doesn't. Don't get protective over your content. Make sure you thank the frontline staff for their help.

7 - Involve Rogue Agents - Some agents create "Cheat Sheets" or their mini knowledge bases on their desktops. They are making these things as they feel the existing system doesn't work. Don't punish these agents for it. Instead, get them involved in your Knowledge Management Strategy. They may know something that works. Please make sure you thank them for their help.

8 - Secondments - If there are peaks and troughs in workload, utilise seconded frontline staff as additional resources to support Knowledge Management activities. The benefits are that KM professionals get more resources to help, and the frontline staff get to do something different than just taking calls. Make sure you thank the frontline staff for their help.

9 - Look and Learn - KM professionals should spend as much time sitting with the frontline and watching them take calls and navigate knowledge. Look at what they are doing. How are they finding content? What are they searching for? Do they read all the content or just critical parts of it? What could you do better to support them? Make sure you thank the frontline staff for their help.

10 - Be an Agent - KM professionals could regularly take calls or chats with live customers to test the content and knowledge they have produced. It's a great way to get honest feedback. Plus, frontline staff appreciate seeing Knowledge Management professionals putting themselves in their shoes.

11 - Robust Feedback Process - Make sure there is robust feedback so frontline staff can leave feedback when there is content missing or something that needs improvement. Celebrate great feedback and always respond to the frontline users with every bit of feedback they leave. Actively encourage feedback and knowledge sharing with the frontline staff.

12 - Objectives – Make knowledge sharing and feedback a key component in frontline staff's goals and objectives. Reward a Knowledge sharing culture.

13 - Make it Fun - Create games in the knowledge base to encourage and reward great ideas and feedback. Think gift cards, vouchers, opportunities to work in the Knowledge Team etc. Make sure you thank the frontline staff for their help.

14 - Regular Sessions – Roundtable sessions with agents are a great way to get honest feedback and input into any aspect of Knowledge Management. Try to get views from both new starters and tenured staff. Make sure you thank them for their help.

15 - Agent KM Community – Create an agent community where frontline staff can raise their ideas and solutions for improving knowledge management. Perhaps implement Gamification to encourage knowledge sharing. Make sure you thank the frontline staff for their help.

16 - Knowledge Champions – Create a network of Knowledge Champions (who are frontline staff) that represent the needs of agents from a Knowledge Management perspective. People on the frontline work together to help drive KM forward from a user perspective.

17 - Location – If possible, physically locate your Knowledge Teams in the same location as frontline staff for direct access to them and raise Knowledge Management visibility for the frontline population.

Most importantly, always thank the agents and always make them feel valued. 

These tips should ensure end users are engaged and invested in effective Knowledge Management.

~~~

Knowledge management (KM) is all about using the best tools and resources to organize and make the best use of company knowledge. It only makes sense to utilize it to improve internal communications and ensure everyone is on the same page. When you’re able to streamline communication efforts between everyone in your business, you’ll see an increase in productivity and a boost in company culture.

However, that can be easier said than done if you aren’t sure how to make knowledge management work for you in that capacity.

With that in mind, let’s dig a little deeper into some of the benefits of knowledge sharing within your organization, and cover some knowledge management tips you can use to better foster internal communications.

The Benefits of KM to Improve Internal Communications

There’s no denying we’re living in a period of economic uncertainty. Coming out of the pandemic, so many aspects of our economy feel unstable, from supply chain issues to inflation rates. During these times of uncertainty, small businesses can benefit from better knowledge management as improved communication and collaboration will make it easier to deal with potential crises. The more in-tune your team is with one another, the easier it will be to create strategies that directly respond to economic uncertainty and increase cost-effectiveness.

That’s just the tip of the iceberg when it comes to using KM to improve internal communications. You’ll also experience benefits like:

• Giving employees a clearer view of your entire organization;
• Keeping employees engaged;
• Extra dimension to the workplace.

A better work environment will also trickle down to your customers. Knowledge management that boosts internal communication can help businesses connect organizational silos. Doing so creates a more streamlined, seamless customer experience. When departments are siloed, there’s a greater risk of obstruction on the customer journey. Collaboration efforts and better communication remove those obstructions and help the journey move forward smoothly.

Best Practices for Better Communication

Understanding the importance and benefits of knowledge management to improve internal communication is only the beginning. How can you implement these strategies so they’ll actually improve your business?

Start by creating an internal knowledge base. A system that is strictly meant to be used by your team will help to ensure everyone is on the same page when it comes to specific projects and data analytics. You can put management tools in place to decide which employees have access to certain parts of the program, or specific documents. However, the more crossover you allow, the easier it will be to streamline communication efforts. Your company’s internal knowledge base should include:

• Basic company information and reports;
• HR material;
• Training material;
• Sales collateral;
• Documentation;
• Media;
• Design files;
• Legal files;
• Customer service information and documents.

In addition to having these things accessible to everyone, you can utilize programs like Slack and Microsoft Teams to ensure everyone can stay connected if they have questions or comments. Put practices in place that allow everyone to see when something is being edited, changed, or moved somewhere. To do this, train your entire team so they can know about the process for using your internal knowledge base.

In addition to building a strong base, some of the best practices for improving internal communications include creating two-way channels for feedback, making sure your communication efforts have a steady stream, and keeping things equal across the workforce. Obviously, there are some documents and programs not every employee needs to see. But, it’s important to strike a healthy balance so certain employees don’t feel like they’re being left out of the communication efforts.

Most importantly, avoid communication overload. Having a lot of information in front of your team is helpful, but too much can be overwhelming, especially if multiple people are communicating at once, or the programs and tools you’re using are distracting. Knowledge management should be used to keep things organized and streamlined, not chaotic and random. If you aren’t able to train your team properly, they could end up getting burnt out by a communication overload.

Integrate KM Into All Departments

The one caveat with KM is that you must integrate KM for all departments in a business — not just one or some. In fact, you may even find it’s easier to put the best practices above into place if you’re using the same tools and resources to better manage and share knowledge inter-departmentally. Having a solid KM system and training everyone on how to use it is the best way to utilize your resources and get the most out of your experience.

Things like customer relationship systems, automation systems, inventory management systems, and document management systems can all help to connect different teams throughout the workplace. Not only will that improve internal communications, but it will improve your productivity and customer experience. Specifically, KM tools will help to empower your customer service teams by:

●      Helping team members understand their roles;

●      Improving the decision-making process;

●      Creating opportunities,

The right system will improve your products, services, strategies, and sales. As a result, you’ll boost your profitability and stay one step ahead of your competitors. A company that works fluidly together is a successful one. Keep these tips in mind and utilize KM resources and best practices to improve internal communications while building a better brand environment.

Knowledge management (KM) activities include knowledge creation, editing, capturing, assembling, sharing, integration, advantage, and exploitation ranging from acquiring new knowledge to exploitation. Like other functions, KM is an important branch and plays a critical difference factor in the entire search process for hiring industries.

With continued demand growth (3.6% YoY), the staffing industry must adopt KM to succeed.

SMART Recruiting

Knowledge management improves the ability of organizations to solve problems better, adapt, adapt to changing business needs, and adapt to disruptive changes.

Smart Recruiting is a technology that disrupts the hiring industry. Smart placement adheres to the most successful recruitment objectives, in line with business objectives, in general - these are SMART objectives. They are specific, measurable, achievable, relevant, and time-based objectives provide clear goals and action plans.

In recent years there has been a significant increase in potential job candidates and hence the costs associated with their appointment. This is mainly due to both the complex talent of the employees and the increased geographical flexibility.

The need for talent recruitment has grown so much that today we need to adopt an ingenious, intelligent, automated applicant tracking system. Find savvy recruiters in growth companies and high-caliber talent looking to join them.

Some initiatives have significantly improved the situation by developing automated solutions to make the e-recruitment process more efficient. Traditional solutions have limitations in handling semantic relationships properly. However, semantic processing, a sub-discipline of knowledge management, bridges this gap.

Knowledge Management In HR

The HRM (Human Resource Management) system uses basic information related to candidates and hiring staff. Knowledge management, in general, is an essential tool for any business that wants to increase its base and market share.

From an HR perspective, KM collects and stores the knowledge of employees, which is why companies are giving them success so far. In addition, sharing this information across the organization provides employees with insights into past approaches that improve performance or suggest new policies.

One of the significant benefits of HR Knowledge Management is that employees can find and access the information they need without the help of HR. The exchange of information is also managed by the entry-level. Based on the users' role, the staff members' access privileges reveal accessible information to the concerned employees.

Benefits of KM in Human Resources

The ultimate goal of knowledge management in decision making at a strategic, innovative, and operational level is to take more awareness steps toward business success.

Some of the additional benefits can be calculated as mentioned below:

Benefits to in-house HR processes

• Single Source - A centralized space for information is assigned when creating a knowledge management system that remains available and constantly updates as employee records change. This way, you bridge the information gap, your employees may not be able to fill it alone, and you will be free from information loss.
• Speed up Onboarding - One of the main objectives of the staff onboarding process is to create an alignment between your new hire and your organization. On the one hand, your new employee needs to clearly understand their role in your company and what they are responsible for. Employers also get feedback from new hires to help improve the process. 
• With a proper knowledge base in artificial intelligence, the entire onboarding process can be expedited, as they provide a structured walk-through of your system and procedures, making that part easier. With process-based knowledge management software, you can start anew from any process, even providing reference help and videos at each workflow stage.
• Successful revolution - When you prioritize knowledge management, it significantly increases your chances of achieving successful innovation. An integral part of knowledge management that drives innovation is gaining knowledge from external sources - market, competitors, and industry leaders. With market insights at your fingertips, you can stay on top of change, quickly identify and accept trends, make intelligent decisions, and improve your organization's business performance.
• Team Collaboration - Proper knowledge management will also contribute to staying aligned with company values, results-based outlooks, and collaborative tactics. Employees in your organization may be job-specific or wear multiple hats. In both cases, the knowledge management system and the process will help your employees - and the company - gain greater transparency about what knowledge is available and lead to better team productivity.

Benefits to Staffing Agencies

Market intelligence is critical to ensure that executive search consultants make the right decisions and provide clients with informative advice, knowledge, and talent.

Some of the significant benefits are highlighted as follows:

• Faster turnaround - As market data increases every year, traditional research methods no longer cope with it. The hiring industry is taking on a new shape driven by disruptive technology, forcing a disrupted executive search market. They work in the background to systematically gather intelligence from talent data sources and build KM around them to meet client needs.
• Aspects of KM, sharing, reuse of knowledge, and innovation significantly reduce the time to deliver talent resources to the customer. This translates into increased win rates, add-on businesses, and new contracts.
• Deliver Hiring Solution - Knowledge Management for Recruitment Agency helps to create KM integrated system that provides end-to-end hiring solutions. Knowledge can be stored and refined in the HR Knowledge Base, which helps make decisions on fast and good work. Criteria-based evaluation of suitable candidates is done faster and more accurately.
• Effective Executive Search - Market knowledge is the main differentiator. The recruiting consultant or talent acquisition team knows the role, organization, and industry trend to identify the best-fit candidate. Having the KM platform facilitates quick access for background checks, screening, and client verification.
• Analytics with Information pool - When you need to respond to customers, solve problems, analyze trends, evaluate markets, benchmark against peers, understand competition, create new offers, formulate policies, and think critically, you usually look for information and resources to support these activities. 

Takeaway

A Strong Knowledge Management Foundation is necessary to succeed in any Conversational Recruiting Strategy. Knowledge management is essential for enhancing and improving performance in an organization. Knowledge base management for recruiting agencies helps create effective solutions and make faster and more effective decisions in the recruitment process. Developing knowledge management for staffing agencies makes talent acquisition goals accurate and quicker.