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A reactive approach to running a business is just not enough. Instead, you need to actively find new ways to provide value to customers. This is why a proactive approach must be adopted. One of the ways you can be more proactive is by combining your knowledge management system and CRM. 

Integrating knowledge management (KM) with CRM has become a necessity. It allows organizations to achieve sustainable competitive advantage. When it comes to managing customer relationships, every bit of information is important. The worst mistake that you can make is overlooking issues.

It is said that knowledge is the king; it is entirely accurate, especially today, in this age of great advancement. People with knowledge are intellectuals, thus are an asset to an organization, and it is attributed to their aptitude that different organizations look for opportunities to rope them in.

In today’s healthcare industry, we need all the help we can get. COVID-19 continues to cause sickness and even death among the population, filling hospitals and overwhelming medical staff. There aren’t enough professionals to comfortably manage the situation or stem the tide of demand on the horizon as the population continues to age up.

Knowledge management is by far one of the most important tools in the inventory of a successful business. In other words, having a knowledge management strategy can directly impact the way your business functions and how well it performs in different aspects.

However, there’s also a different side to knowledge management. If used incorrectly, knowledge management can be harmful to your business.

Introduction

The use of a Knowledge Management system (KMS) has been prevalent for some time; however, it's not been long since technological advancements have changed the face of customer service and how it is perceived. 

Data analytics and knowledge management (KM) are two integral elements of modern business. We depend on big data to inform our business practices and customer needs, and we need KM to cultivate an environment of transparency and insights. By using the best of evolving data strategies, you can streamline knowledge management to produce actionable information that improves business efficiency.

Every business is looking for ways to improve its internal policies and management of information. Each team has its team members and each of them comes with a set of values and knowledge that enrich the entire team process. Moreover, if you are active in your domain, you have already implemented some working policies and habits. Team members are probably already exchanging information in a variety of ways, so things are already moving. But how do the entire business and every individual team manage the information they come across or share?

Some companies conduct their business as usual, and their knowledge management solutions are accelerating their growth or sustaining their momentum. Cloud technology, the hybrid workplace, graph databases, artificial intelligence, and language processing solutions lay the groundwork of a robust knowledge management environment.

Knowledge sharing at the workplace is essential for any organization that wants to grow and thrive. Successful organizations have a strong knowledge base due to teamwork support, continuous encouragement, and having an effective knowledge management system in place. While everyone in the organization is doing their best to achieve their goals, knowledge sharing can quickly change to knowledge hoarding.