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I’ve been in the business of Knowledge Management Consulting for the vast majority of my career and, in my experience, one of the most challenging aspects to KM is its intangibility. I’ve helped an array of organizations to define their KM Success Metrics and KM Key Performance Indicators (KPIs) in order to make KM measurable and tie it to business value and hard return on investment. In these cases, though, many of these KM KPIs are only measurable over years and often have a stronger demonstration of value to the organization rather than the individual. 

For this first in a series of videos about knowledge management, creativity, and innovation Stephanie Barnes (www.realisation-of-potential.com) is interviewed by John Girard (www.johngirard.net) and shares her thoughts knowledge management’s challenges and the possible role creative leadership plays in creating a culture that supports organisational learning.

Click anywhere on Video image to launch.  A new window will open on YouTube.

I find that quite often when we say Knowledge Management, we actually mean Content Management or other aspects of explicit knowledge. That is a logical starting point for most of us, for historical reasons but also because it is the easier of the two knowledge dimensions to quantify and measure both progress and business impact.

Law firms, like other professional services, are constantly looking to improve our knowledge-management strategies, i.e., to share and reuse valuable work product and leverage institutional knowledge. When properly executed, these programs translate into efficiency, higher quality work, happier clients, and more engaged employees.

"The Knowledge team took an incredibly complex backend product—one that searches a content-management system, matter-profiling system, client database, HR database and lawyer bios—and made the experience feel simple."

What is KM about?

It depends on who you ask and what their experience is with it. Some people/organisations focus on technology, some on people, some on process, a very few recognise that it needs to be a balance among the three, and for good measure also create a strategy to support their plans and ideas and to ensure alignment with the organisation.

But beyond that, what is knowledge management about? Why do we/our organisations do it? 

KM Institute partner, Enterprise Knowledge, shares more insight on the application of Design Thinking in development of an organizational KM strategy. . . scroll to bottom of page for info on new course on this topic from KMI.

This week two different people said to me: I do not know what you do. Fortunately, these were not coworkers or members of the KM community, but close friends. Answering that I work in “knowledge management” was not enough. By this time, they know this. Both of them had jokingly said at some point in our friendship that “I should manage their knowledge” which I am sure sounded very funny in their minds!

It dawned on me—what is it about KM that is so clear to KM workers but so elusive to others?

What’s the likelihood that KM solutions “stick” without a KM leadership team? Pretty slim. When you take the time to develop leaders who understand the value of knowledge management and are empowered to be creative and try new ways to solve tough organizational challenges, you create a culture of knowledge sharing, team collaboration, and personal and professional growth.

As I’ve often asserted, one of the major reasons KM efforts fail is the lack of early, frequent, and consistent involvement from end users. We also continue to see organizations struggle with early KM strategy and decision-making, failing to get the buy-in necessary for a true KM transformation. This isn’t just about building users into the design effort. Beyond that, it’s about engaging them in the initial discussions regarding wants and needs and what’s working and what’s not, within the focused context of Knowledge and Information Management.

As a small and growing knowledge management team, we are always looking for ways to engage our people. The FIFA World Cup 2018 presented a perfect opportunity for our us to create an internal campaign at our company, Moorhouse Consulting, modelled on the World Cup. It’s not hard to get swept up in the competitive spirit of the World Cup - even if you’re not a die-hard football fan. This enthusiasm was the wave we wanted to surf.

Our aim was to get people to share knowledge and understand the processes and benefits of knowledge management.