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Each of us growing up has heard the famous story of the "Six blind men and an elephant". The moral of the story is that humans tend to claim absolute truth based on their limited, subjective experience as they ignore other people's limited, subjective experiences which may be equally true.

In today’s world, many of us cannot get away from digital devices. We rely on computers for work, mobile phones for social connection, and all kinds of other screens for entertainment and relaxation. For workers immersed in this digital environment, the threat of digital overload is all too real.

What is the secret to customer loyalty? The answer straight from ~50,000 consumers, per a massive survey conducted by Corporate Executive Board (now Gartner), was: Make it easy to get service.

Today the Questioning Mindset can be a barrier to advancing one's career and this impacts also in many what Knowledge Management must be offer. It can be attributed mostly to the 'users' unclear needs exploration that can be a challenge to overall adoption.

Pundits have long talked about the importance of customer experience for business performance. You may have received the edict from the CEO or advice from your consulting firm to differentiate yourself through CX. However, you may also know that businesses have been at it for years with only a handful having any semblance of success.

To many skilled professional certifications are the key to improving their competency getting recognized; advancing their careers as their gain experience and grow into a new role; finally become experts.

However, if one were to look at the above there are four keywords as below

Did you know more than 70% of consumers are at least somewhat likely to buy based on experiences alone? It's no wonder to find customers moving away from a brand after just one bad experience. One-third of consumers agree they would change brands after one bad customer experience.

Nonaka & Takeuchi developed the SECI model by introducing the Japanese concept of 'Ba', which roughly translates as 'place'. Ba can be thought of as a shared context or shared space in which knowledge is shared, created, and utilized.

Through this article I intend to help my readers understand how vital KM is as an enabler in helping you realizing and tap into honing your competences to magnify your personal brand.